Our Mission:
To help businesses understand, organise andprotect their cashflow automatically.
A Message From Our Founder
I grew up in a small country town in regional New South Wales. It was the kind of place where you learned early to work hard, have a go and make the most of every opportunity.
After leaving university, I worked across agriculture and mining while buying and renovating properties on the side. Eventually, I bought my first restaurant and went on to own and operate multiple hospitality businesses.
Through all of it, one lesson became very clear.
Having money in your account doesn't always mean you have money to spend.
I know what it feels like to see money coming into the account and still not have a clear picture of where you really stand. GST, PAYG and super are building in the background, spending is happening every day, and there is no simple way to see it all as it happens.
To stay on top of it, you had to manually work it out after every reconciliation. As the business grew, so did the pressure of getting it right.
I always felt there had to be a better way.
That's why we built WorkUp.
Behind every business is someone who took a chance, and often a family relying on them. If WorkUp can replace some of the financial uncertainty that comes with running a business with greater clarity and control, we can help business owners build stronger businesses and better futures for their families.
Thank you for taking the time to learn about me.
Wishing you every success,
Luke Howard
Founder & CEO, WorkUp
Our Values
Put business owners first
We build for the people carrying the responsibility of running a business every day. If something doesn't make their financial life simpler, clearer or easier to manage, we question why we're building it.
Work alongside accountants
Accountants and bookkeepers play an important role in helping businesses succeed. WorkUp is built to work alongside them and Xero, giving everyone a clearer view while keeping existing accounting relationships and workflows in place.
Make the numbers clearer
Business owners should understand where they stand without having to dig through reports. We believe better visibility leads to better decisions and more confidence.
Automate the discipline
We know how easy it is to put money aside later, forget what's coming up or spend cash that's already committed. WorkUp is built to automate that financial discipline, helping businesses stay organised and ahead without relying on memory or manual transfers.
Keep things simple
Business finances can become complicated quickly. Our job is to take that complexity and make it feel simple, useful and easy to understand.
Earn trust every day
Businesses trust us around their money and financial information. We take that responsibility seriously, with security, reliability and trusted financial infrastructure at the heart of how WorkUp is built.
Remember who's behind the business
Behind every business is a person taking risks, making decisions and trying to build something better. Often there's a family, employees and a community depending on them. We never want to lose sight of who we're building WorkUp for.
Put business owners first
We build for the people carrying the responsibility of running a business every day. If something doesn't make their financial life simpler, clearer or easier to manage, we question why we're building it.
Make the numbers clearer
Business owners should understand where they stand without having to dig through reports. We believe better visibility leads to better decisions and more confidence.
Keep things simple
Business finances can become complicated quickly. Our job is to take that complexity and make it feel simple, useful and easy to understand.
Work alongside accountants
Accountants and bookkeepers play an important role in helping businesses succeed. WorkUp is built to work alongside them and Xero, giving everyone a clearer view while keeping existing accounting relationships and workflows in place.
Automate the discipline
We know how easy it is to put money aside later, forget what's coming up or spend cash that's already committed. WorkUp is built to automate that financial discipline, helping businesses stay organised and ahead without relying on memory or manual transfers.
Earn trust every day
Businesses trust us around their money and financial information. We take that responsibility seriously, with security, reliability and trusted financial infrastructure at the heart of how WorkUp is built.
Remember who's behind the business
Behind every business is a person taking risks, making decisions and trying to build something better. Often there's a family, employees and a community depending on them. We never want to lose sight of who we're building WorkUp for.
A Message From Our CTO
I've always believed the best technology should make life simpler, not more complicated.
As a family man, I understand how important stability, trust, and long term thinking really are. That mindset shapes the way I approach building products and systems at WorkUp.
My focus has always been on building reliable technology that genuinely helps people behind the scenes. From automation and infrastructure through to scalability and financial systems, every part of WorkUp is being designed to reduce stress and help businesses feel more organised and more in control.
A lot of business owners work incredibly hard, yet still carry constant pressure around cashflow, tax, super, and staying ahead financially. Building technology that helps remove some of that pressure is what drives me every day.
We're building WorkUp carefully, with a long term mindset and a genuine commitment to helping businesses operate with more confidence.
Building for you,
Imshaz Khan
Co-founder & CTO, WorkUp
Try WorkUp.
Start organising your business cashflow with better visibility and automation.
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