Our Mission:
We exist to help businesses feelmore organised around cashflow.
A Message From Our Founder
I grew up in a small country town in regional New South Wales, where I learned early the value of hard work, responsibility and backing yourself.
After leaving university, I worked in agriculture and the mining industry, while also renovating houses, before eventually buying my first restaurant. Over the years, I went on to own and operate multiple hospitality businesses.
Through all of it, one lesson stood above the rest:
Cashflow matters.
I know the feeling of looking at a healthy bank balance while GST is building, super is due, payroll is coming and supplier bills are stacking up.
The money is there — but not all of it is really yours to spend.
That experience is why we built WorkUp.
We wanted to create the platform we wished we had — one that gives business owners a clearer view of what’s committed, helps organise cash with purpose, and makes obligations easier to stay ahead of.
Our mission is simple:
Help business owners better understand and protect their cashflow.
If WorkUp can give business owners more clarity, less stress and greater confidence in the decisions they make, then we’re doing exactly what we set out to do.
Thank you for taking the time to learn more about WorkUp.
Wishing you every success.
Luke Howard
Founder & CEO, WorkUp
Our Values
Support businesses first
Every decision we make should help businesses feel more organised and more confident around cashflow.
Data-driven visibility
Better decisions come from accurate, real-time financial visibility. WorkUp uses live accounting and operational data to show where you truly stand.
Build simple from complex
Government and financial systems are complex behind the scenes. Our job is to make them feel simple, intuitive, and easy to use every day.
Built on trust and security
Businesses trust us with critical financial data and cashflow visibility. That trust is protected through secure infrastructure, encrypted systems and reliable financial partners built into WorkUp from day one.
Fit existing workflows
WorkUp is designed to fit alongside existing accounting structures, software and workflows - not force businesses to rebuild from scratch.
Support real operators
We build for businesses managing payroll, suppliers, tax obligations and operational pressure every single day.
Create financial discipline
Strong businesses are built on consistent financial discipline. WorkUp helps businesses stay organised, monitor estimated obligations, and build healthier cashflow habits through automation, visibility, and smarter financial systems.
Support businesses first
Every decision we make should help businesses feel more organised and more confident around cashflow.
Build simple from complex
Government and financial systems are complex behind the scenes. Our job is to make them feel simple, intuitive, and easy to use every day.
Fit existing workflows
WorkUp is designed to fit alongside existing accounting structures, software and workflows - not force businesses to rebuild from scratch.
Data-driven visibility
Better decisions come from accurate, real-time financial visibility. WorkUp uses live accounting and operational data to show where you truly stand.
Built on trust and security
Businesses trust us with critical financial data and cashflow visibility. That trust is protected through secure infrastructure, encrypted systems and reliable financial partners built into WorkUp from day one.
Support real operators
We build for businesses managing payroll, suppliers, tax obligations and operational pressure every single day.
Create financial discipline
Strong businesses are built on consistent financial discipline. WorkUp helps businesses stay organised, monitor estimated obligations, and build healthier cashflow habits through automation, visibility, and smarter financial systems.
A Message From Our CTO
I've always believed the best technology should make life simpler, not more complicated.
As a family man, I understand how important stability, trust, and long term thinking really are. That mindset shapes the way I approach building products and systems at WorkUp.
My focus has always been on building reliable technology that genuinely helps people behind the scenes. From automation and infrastructure through to scalability and financial systems, every part of WorkUp is being designed to reduce stress and help businesses feel more organised and more in control.
A lot of business owners work incredibly hard, yet still carry constant pressure around cashflow, tax, super, and staying ahead financially. Building technology that helps remove some of that pressure is what drives me every day.
We're building WorkUp carefully, with a long term mindset and a genuine commitment to helping businesses operate with more confidence.
Building for you,
Imshaz Khan
Co-founder & CTO, WorkUp
Try WorkUp.
Start organising your business cashflow with better visibility and automation.